More songs are written, recorded and performed live in Tennessee than anywhere else in the world, making this incredible state the mecca for real music lovers. But it also offers stunning scenery, endless outdoor adventures, and a diverse culinary scene, creating a truly unique experience that can’t be found anywhere else. The Tennessee brand captures all these exceptional qualities, embodying the "sounds of Tennessee" not only in music but in every aspect that makes this state genuinely unique and special.

While music remains our primary differentiator, it also represents the vast diversity of Tennessee's outdoor, family, cultural and culinary attractions, which are integral to the Tennessee experience. Infused with music are the sounds of natural beauty, rich history, family adventure and culinary delights, delivering an unparalleled experience for visitors—one that truly sounds perfect.